A new patent application filed by Snapchat indicates that the company is expanding its e-commerce push through its Toronto-made Bitmoji offerings.
the the patent application suggests that users will be able to select new clothes from various retailers for their Bitmoji characters. Snap will partner with fashion retailers and offer new Bitmoji clothing options and essentially allow brands to highlight their new products.
The presentation describes it as a “method of generating customizable avatar outfits and accessories that begins with a processor receiving the first identifying information associated with a first item of clothing for sale on a first third-party server.”
It’s worth noting that if Snap implements this plan, it wouldn’t be the first time it has partnered with apparel retailers. For example, the company has partnered with Ralph Lauren, Levi’s, and Jordan in the past for their Bitmoji offerings.
The latter idea would essentially turn Snapchat users into virtual ads for the brands that are part of the association.
Last year, the company partnered with various brands for AR effects and scannable barcodes. Not surprisingly, Snap is looking to further expand its e-commerce presence, as its competitors have been doing the same as well.
Image Credit: United States Patent and Trademark Office