Bell Let’s Talk Day will be on January 28, 2021, and TikTok and Pinterest will join the mental health initiative this year.
On this day, Bell will donate five cents to Canadian mental health programs for every TikTok text, tweet or video that you apply with the ‘BellLetsTalk’ hashtag.
Along with this, the operator will also donate five cents for “each Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter and YouTube view of the Bell Let’s Talk Day video, and each use of the Bell Let’s Talk Facebook frame or Snapchat filter. “
“Now more than ever, every action counts in advancing mental health in Canada. The multiple and unprecedented impacts of the past year have underscored the need to address mental illness in new ways, as well as the important role that we can all play in putting the focus on mental health, ”said Mirko Bibic, Bell CEO at a Press release.
Last year, the initiative achieved $ 7,719,371 in funding for mental health programs. Bell notes that since the first Bell Let’s Talk Day in 2011, more than 1.1 billion messages of support have been sent.