Apple Music has launched a new free 24/7 music video channel within its app called Apple Music TV.
According to Variety, the channel, which will be located in the Browse tab within the Apple Music application and will be available on Apple TV, will be in front of the service’s pay wall and will broadcast live music videos, as well as some short and long formats. -formulate videos and interviews from within your Apple Music 1 radio infrastructure as well.
It will also be a place where new music videos are premiered, and the first releases will arrive this Friday, October 23 with Joji’s “777” and SAINt JHN’s “Gorgeous”. At launch, Apple Music TV will be available in the US only.
“A great list of artists sampled on a typical day would be Drake, Dua Lipa, BTS, Billie Eilish, a contemporary mix of current hits,” says Rachel Newman, Apple Music’s global director of content and publisher. “It’s a great way for music lovers to watch contemporary hits in a simple and easy-to-consume way and to access Apple Music from the TV app with the push of a button.”
Starting today, Apple Music TV will launch with a music video countdown of the 100 most listened to songs in the US on Apple Music since its release in mid-2015.
Apple Music TV will also allow the service a home for special events. This Thursday, for example, Apple Music TV will have a 24-hour acquisition for Bruce Springsteen before the release of his new album. Letter for you, which will include Springsteen music videos, live concert footage, an interview with Apple Music 1 host Zane Lowe, and a live-streamed fan event where 1,000 fans can ask Springsteen questions and hear the album for the first time. ahead of its launch at midnight EST on Thursday night.
Viewers can watch Apple Music TV in the Explore app both Music and TV apps on your devices.