Toronto’s own Weeknd will perform on a virtual TikTok stage on August 7. This is TikTok’s first augmented reality experience and will air live at 8:30 p.m. ET / 5:30 p.m. PT.
‘The Weeknd Experience’ was created by TikTok in association with XO, Republic Records and the virtual concert startup Wave.
Additionally, The Weeknd’s avatar will perform their new album. After hours, and there will be several repeated presentations as well.
To do this AR, TikTok will use 3D renderings and picture-in-picture video to make the experience immersive. Therefore, ‘The Weeknd Experience’ will allow users to interact in real time during the broadcast.
In addition, ‘The Weeknd Experience’ plans to raise funds for Equal Justice Initiative in support of racial equality. Fans will be able to donate directly from the TikTok app before and during the concert.
According to TikTok, the album’s song “Blinding Lights” has inspired over 1.5 million video creations on the platform and even created the “#BlindingLightsChallenge”.